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Expired Listing Call
beginner
Persona: Diane Kessler
Expired Listing
TiredOpen to helpSlightly overwhelmed
Recently widowed homeowner whose listing expired after 45 days. Not angry — more tired and confused about what went wrong. She wants to sell but feels overwhelmed by the process. Openly looking for guidance and willing to listen.
First-time FSBO seller who listed three weeks ago and is starting to realize it's harder than he expected. Not anti-agent — just trying to save money during a tight financial stretch. His wife Elena is already pushing him to call an agent. Open to hearing what an agent would do differently.
Friendly empty-nester who's been thinking about downsizing. Your mutual friend Sarah Chen gave you her name. Karen is expecting your call and is open to the conversation but hasn't committed to selling yet. She's warm but needs gentle guidance.
Frustrated homeowner whose listing expired after 62 days. Previous agent went silent. Husband commuting over an hour each way through Houston traffic. Still motivated but guarded.
Confident, handy homeowner who listed FSBO two weeks ago. Believes he can handle the sale himself and save the commission. Not hostile but dismissive of agents. His wife Donna is less sure about the FSBO approach but Rick is driving the decision.
Motivated, intelligent seller actively interviewing agents. Found your name on Zillow, already spoke with two other agents. One offered a 4.5% total commission. She is not adversarial — she genuinely wants to understand what she is paying for and is making a rational, informed decision. This is an incoming call — she called you.