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Expired Listing Call
beginner
Expired Listing
Diane Kessler
TiredOpen to helpSlightly overwhelmed
Recently widowed homeowner whose listing expired after 45 days. Not angry — more tired and confused about what went wrong. She wants to sell but feels overwhelmed by the process. Openly looking for guidance and willing to listen.
Property
Listing context for this conversation.
- Location
- 530 Magnolia Bend Lane, Huntersville, NC (suburb north of Charlotte)
- Beds
- 3
- Baths
- 2
- Sq ft
- 1,750
- Year built
- 2006
- Pricing
- Original$355,000→Current$340,000
List price is down $15,000 from original
- Days on market
- 45
Key intel
Quick notes to keep in mind before you dial.
- Previous agent: through a friend, part-time agent who may have been in over her head
- Price dropped from $355K to $340K at day 25
- Had 5 showings but feedback was inconsistent — agent didn't relay much detail
- Husband Gene passed away 14 months ago — selling because the house is too much to manage alone
- Daughter Amy (32) lives in Raleigh, has been helping with decisions remotely
- Diane is retired from banking — organized and practical but emotionally tired
- One other agent called this week but she didn't call back yet
Your objectives
You'll be scored on these objectives
- Show empathy and emotional awareness
- Explain what went wrong without criticizing previous agent
- Simplify and reassure
- Include Amy in the conversation
- Earn an invitation to see the house
Pro tip
Diane is not resistant — she's exhausted. She needs someone who will take charge gently. Listen first, then offer to carry some of the burden. She'll follow your lead if she trusts you.